RITUALS

BRIEFING

RITUALS… home and body cosmetics portuguese launch. Presentation to the local media and development, adaptation and implementation of all brand communication including POS and PR.

IDEA

The eastern heritage of RITUALS… led ADDMORE to create a launch event where everything was thought to detail, with models characterized in an oriental style. 

In the following years, we’ve followed the brands’ growth, while developing the architecture and decoration of 26 stores in Portugal and its POS communication. In parallel, ADDMORE was responsible for the communication with partners and the media.