The António Bacelar Carrelhas Association / ABC focuses its action on Deviant behaviors among adolescents and young people, with particular emphasis on Psychoactive Substances Consumption. ADDMORE was asked to create the graphic identity system, the site and a set of pedagogical materials.
The moment you say “no” to drugs and choose a healthy way of living was the inspiration for the ABC identity: the hand that makes “stop” additives consumption and a smile, representing the positive choice. The layout and the communication tone aimed to talk directly to young people (iconography, vibrant colors, photographic environment, speech) and also to the wider community such as institutions, partners and patrons. This work for ABC is part of ADDMORE’s ongoing social responsibility policy.